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As we roll out the alpha version to potential customers, we found out we need a channel for marketing specific assessments to particular people. For example, let's say we want to market our Work From Home Well-being assessment to companies whom we know would be interested in this assessment, we could provide them this unique sign up link where the assessment is selected by default.

It provides a quick and easy way to onboard users for specific assessments. One flaw here is that users would need to invite people right away after creating an account. Some people might not be so open to that. They might want to try the platform out for themselves first before inviting people they know to it. Still, this could be one interesting channel for sign ups if Selfi becomes a household name!